Job Description Summary

We are seeking a bold, strategic, and globally minded marketing executive to lead commercial expansion in underpenetrated international markets. As Vice President of Global Marketing – International Growth you will be the architect of market entry and acceleration strategies, directly accountable for unlocking new revenue streams and driving measurable business impact. This role demands a visionary leader who can mobilize cross-functional teams, influence regional execution, and deliver results in complex, matrixed environments.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a makerof possible with us.

About the Role
We are seeking a bold, strategic, and globally minded marketing executive to lead commercial expansion in underpenetrated international markets. As Vice President of Global Marketing – International Growth you will be the architect of market entry and acceleration strategies, directly accountable for unlocking new revenue streams and driving measurable business impact. This role demands a visionary leader who can mobilize cross-functional teams, influence regional execution, and deliver results in complex, matrixed environments.

Key Responsibilities

• Own the global growth agenda for international markets, identifying and prioritizing high-potential geographies through rigorous data analysis and competitive intelligence.

• Lead cross-functional alignment across regional, commercial, and global teams to ensure unified execution and accountability for growth initiatives.

• Design and deploy commercial strategies that drive funnel expansion, improve conversion rates, and accelerate market penetration in key international markets.

• Develop and institutionalize regional playbooks that codify best practices, enabling scalable and repeatable success across markets and for connected systems, analytics and capital equipment.

• Shape market-specific go-to-market strategies, including launch readiness, pricing, demand forecasting, and promotional planning. This may include partnering across business units when marketing full solutions

• Build customer stakeholder maps and influence frameworks to drive adoption and shift buying behaviors.

• Serve as a strategic connector and catalyst, integrating inputs across marketing, commercial, medical affairs, regulatory, operations, and other business units to drive cohesive execution.

• Provide market-driven insights to global platform teams to inform portfolio strategy, product development, and commercialization roadmaps.

• Continuously monitor global trends, healthcare policy shifts, and competitive dynamics to anticipate opportunities and mitigate risks.

What Success Looks Like

• Accelerated revenue growth in targeted international markets

• Increased market share and win rates through tailored commercial strategies

• Strong cross-functional alignment and execution across global and regional teams

• Scalable frameworks and playbooks adopted across geographies

• Clear influence on portfolio and commercialization decisions through market insights

Leadership Attributes

• Visionary, global and strategic mindset with a bias for action.

• High emotional intelligence and adaptability in dynamic environments.

• Collaborative and persuasive, with the ability to lead through influence.

• Comfortable leading through ambiguity and competing priorities.

Required Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA preferred.

• 15+ years of progressive marketing experience, in healthcare, medical devices including with connected systems and SaaS models.

• Proven success in launching and scaling businesses in new or emerging markets.

• Experience in matrixed, global organizations with strong cross-functional collaboration and problem solving.

• Strategic thinker with strong analytical skills and commercial acumen.

• Excellent communicator and influencer across diverse stakeholder groups.

• Willingness to travel globally (>50%).

The Company is currently operating under an office-first culture, which is defined as a minimum of four days per week in the office Monday through Thursday with flexible Fridays. Local or company policies may apply. BD may change your work arrangement based on business needs.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

USA CA - Irvine Laguna Canyon

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information