Associate Product Manager- Clinical Insights
In-Office, Covington, GA
- Job ID
- R-551959
- Category
- Marketing
- Location
- Covington, Georgia
Build a marketing career where strategy, creativity and commercial impact converge
At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.
Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The Associate Global Product Manager will be responsible for supporting the utilization strategy, development, marketing and performance of the ArcticGel™ Pads and Arctic Sun™ Vital Insights Portal ensuring adoption and success on a worldwide scale.
This person will support all aspects of product life cycle and will be responsible for developing a deep clinical understanding of internal/external customer needs including therapy prescribing habits, identifying and driving prioritized product enhancements, strategic positioning, as well as supporting the development of go-to-market strategies for various regions while maintaining brand consistency and integrity.
Key Responsibilities Include:
Support development and execution of product marketing strategies across the product lifecycle to drive market awareness, adoption, and profitable growth
Conduct market, customer, and competitive analyses to identify trends, unmet needs, and opportunities that inform product strategy and commercialization
Develop and maintain compelling product positioning, messaging, and value propositions grounded in clinical, economic, and customer value
Partner cross-functionally with Sales, Clinical, R&D, Quality, Supply Chain, Operations, Regulatory, and Marketing Communications to align on product initiatives and ensure execution against business objectives
Contribute to go-to-market strategy and product launch execution, including launch readiness, cross-functional coordination, and sales enablement
Support development and maintenance of commercial tools and collateral (e.g., sales presentations, training materials, customer-facing content) to support field effectiveness and customer engagement
Monitor product performance, market dynamics, and customer feedback to identify opportunities for optimization and continuous improvement
Support development of product strategy, roadmap, and prioritization of enhancements based on customer insights, competitive landscape, and business priorities
Assist with forecasting, demand planning, and SKU/inventory management to support product availability and financial performance
Enable field success by ensuring sales teams are equipped with effective tools, training, and insights to drive product utilization
Support execution of marketing campaigns and content development aligned to commercial objectives and growth priorities
Build and maintain relationships with key customers, internal stakeholders, and Key Opinion Leaders (KOLs) to strengthen market understanding and inform decision-making
Collaborate across teams to enhance the customer experience, proactively address issues, and ensure timely delivery of high-quality solutions
Minimum Requirements:
·Bachelor's degree in Business Administration, Marketing, Communications or equivalent required.
· 1+ years experience developing and implementing successful marketing campaigns or sales experience preferred.
·Strong project management skills with attention to detail and follow through preferred
·Excellent interpersonal and communication skills.
·Ability to effectively communicate complex concepts to others.
·Proficiency in Microsoft Office Suite.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA GA - Covington BMDAdditional Locations
Work Shift
Success Profile
What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:
- Results driven
- Self-starter
- Strategic
- Collaborative
- Imaginative
- Adaptable
Ready to make an impact?
At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.
Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.
Hear from Our Associates
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"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."
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"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."
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"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."
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"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."
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