Job Description Summary

At BD, we are seeking a visionary and strategic Global Marketing Manager to drive the marketing and product initiatives for our Blood Collection Needles, Devices, and Accessories portfolio. This role is instrumental in achieving innovation and growth targets through market analysis, portfolio optimization, product lifecycle management, and successful product launches.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Role Overview:
Drive the strategic direction and execution of marketing and product initiatives for the Blood Collection Needles (including BD Vacutainer Eclipse), Devices (including Luer-Lok and Blood Transfer Device portfolio) and Accessories. This role is instrumental in achieving innovation and growth targets through market analysis, portfolio optimization, product lifecycle management, and successful product launches.

Key Responsibilities:

• Support the development and execution of marketing strategies, including annual strategic reviews, marketing plans, pricing initiatives, and market models, by working collaboratively with regional teams and functions.
• Analyze various data points and insights to formulate and adapt key commercial strategies.
• Develop differentiated value propositions that address customers' unmet needs through evidence generation and dissemination.
• Function as a subject matter expert for core teams, downstream/upstream marketing, and regions.
• Assess market opportunities and support new product development.
• Drive global product registrations and launches in key markets.
• Manage portfolio lifecycle and lead product end-of-life initiatives.
• Support long-term demand planning, supply continuity, and sustaining initiatives.
• Develop creative sales and training materials, infographics, and messaging.

Knowledge, Skills and Abilities

• Proven track record of success and a demonstrated ability to lead without authority with regional and cross-functional stakeholders.
• Experience in communicating and presenting to senior leaders across functional departments.
• Medical device industry experience is highly preferred.
• Strong organizational skills and ability to meet tight deadlines in a fast-paced environment with challenging priorities.
• Ability to work independently, effectively, and collaboratively in a matrix environment.
• Strong leadership skills.
• Excellent communication, interpersonal, and writing skills, with the ability to build strong relationships internally and externally.
• Ability to define problems, collect data in ambiguous environments, establish facts, and draw valid conclusions and recommendations.
• Detail-oriented.
• Ability to use independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and mitigate risks/delays.
• Proficiency with Microsoft Word, Excel & PowerPoint.
• High integrity and ethics, and strong fit with BD values.
• Flexibility to travel globally to regions and customer sites at least 20% of the time 

Minimum Requirements:

• Bachelor's degree in Marketing, Business, or a Technical discipline is required.
• An MBA or Master's degree is preferred.
• You should have 3-5+ years of relevant marketing or product management experience in the medical device sector or a comparable field.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$114,500.00 - $189,100.00 USD Annual