Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Manager, Marketing Communications is a steward of the Specimen Management (SM) brand for the business and its portfolio of products, services and solutions. Reporting to the Associate Director of Marketing Communications, this role is responsible for the integration of digital marketing and traditional channels across the Specimen Acquisition portfolio. 

This role requires a collaborative, strategic thinker who will work closely with the US Platform team, Global marketing, US Region and Global Corporate functions to bring compelling guidance around maximizing lead generation, conversion and growth across relevant SM categories.  The Manager will drive execution of both internal and external communications plans, including social media, digital marketing, tradeshows, PR and customer communications.

Job Description

• Support the development of annual marketing plans by recommending key communications tactics to support our marketing objectives and business goals

• Build and execute fully comprehensive omnichannel marketing programs to generate leads and drive conversions (building creative briefs, getting agency proposals, copywriting, developing and launching, monitoring and optimizing)

• Serve as a liaison with internal and external services to ensure flawless execution within budget – this includes leading cross functional teams, e.g. creative agencies, media buying agencies, marcom and marketing associates, etc.

• Regularly analyze campaign performance through dashboards and reporting, and make adjustments to improve key campaign metrics

• Work with marketing communications counterparts to support the consolidation of campaign calendars across SM to ensure alignment of touchpoints across stakeholders/segments

• Stay informed about competitive environment and healthcare trends impacting our industry, partnering across platform marketing teams, marketing operations, analytics, sales enablement, medical affairs & clinical solutions

• Stay current on new and innovative communication technologies and channels.  Develop and maintain a pool of reliable, highly skilled creative services agencies

• Coordinate reviews in Veeva PromoMats for campaign assets - ensure compliance with BD Quality and Regulatory requirements and adherence to MarCom standards and procedures

• Optimize the accessibility of support materials for field facing teams

• Work with Tradeshow/Events Planner to develop and coordinate communications to support key industry meetings and tradeshow exhibits, such as ADLM, APIC, Magnet

• Assist in the coordination of print production, print materials portal, digital asset management system, and brand standards updates

• Proactively share guidelines and findings with peers and the broader commercial team to drive continuous improvement

Qualifications

• 3-5+ years marketing communications experience 

• Experience with digital marketing in healthcare industry (or other regulated industries)

• Bachelor’s degree minimum, MBA preferred but not required

• Experience with Veeva PromoMats desirable

• Salesforce CRM experience desirable

• Experience working within the Adobe Experience Suite of products is a plus (AEM, AA, Target and Marketo)

• Well organized, disciplined planner

• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

• Creative thinker and problem solver who can manage the details without losing sight of the goal

• Ability to travel 10-25%

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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