Marketing Manager

Onsite, Ho Chi Minh City, Ho Chi Minh

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Job ID: R-555760
Category: Marketing
Location: Ho Chi Minh City, Vietnam

Build a marketing career where strategy, creativity and commercial impact converge

At BD, Marketing professionals shape how healthcare solutions are understood, adopted and trusted. You'll translate cutting-edge innovation into clear value – working across brands, portfolios and markets to drive growth, strengthen customer engagement and support better patient outcomes.

Whether your background is in digital, product management, business development, communications or commercial marketing, BD offers the scale, resources and autonomy to build ideas that perform – and a career that continues to move forward. By joining one of the largest global medical technology companies, you'll shape solutions that influence healthcare systems worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

1. Drive Portfolio Strategy & Commercial Growth

Lead portfolio strategy, annual marketing plans, pricing, product lifecycle management, and new product launches to achieve sustainable growth and market leadership.
Identify market opportunities, customer needs, and competitive dynamics to drive business performance.
Partner closely with Regional and cross-functional teams to align priorities, leverage best practices, and secure resources to support business objectives.

2. Lead Market Development & Strategic Partnerships

Drive reimbursement and market access initiatives where needed.
Strengthen relationships with KOLs, healthcare leaders, professional societies, and C-suite stakeholders to expand BD's clinical and commercial presence.
Lead BD Alliance and other strategic partnership programs to support long-term business growth.

3. Accelerate Commercial Execution & Distributor Performance

Partner with Sales and distributors to drive nationwide execution excellence.
Lead business reviews, monitor trade performance, and oversee action plans to improve sales, market share, forecast accuracy, and customer adoption.
Ensure effective deployment of marketing and clinical programs that translate strategy into results.

4. Lead & Develop the Marketing and Clinical Organization

Manage and develop the Marketing and Clinical teams, providing coaching, mentoring, and performance leadership.
Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
Build organizational capabilities to support current and future business growth.

Qualifications & Experience

Bachelor's degree in Business, Marketing, Pharmacy or a related field.
10+ years of marketing experience in the healthcare industry, including at least 3 years in the medical device sector. Prior people management experience is preferred.
Proven track record in portfolio management, product launches, pricing strategy, and business growth.
Strong understanding of Vietnam's healthcare ecosystem, including hospital operations, tender processes, reimbursement mechanisms, and distributor management.
Experience leading cross-functional teams and developing talent.
Experience working in a multinational (MNC) environment with matrix reporting is required.

Key Competencies

Strong commercial acumen and strategic thinking in healthcare/medical devices.
Expertise in strategic marketing, portfolio management, pricing, and product launches.
Strong stakeholder management with the ability to influence KOLs, C-suite leaders, and cross-functional teams.
Strong analytical, planning, and problem-solving skills with a data-driven mindset.
Proven people leadership, coaching, and talent development capabilities.
Effective collaboration and execution in a matrix organization.
Excellent communication and presentation skills in Vietnamese and English.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

VNM Ho Chi Minh City - Me Linh Point Tower

Additional Locations

Work Shift

Apply Now

Success Profile

What sets successful Marketing professionals apart? You're likely to thrive in Marketing at BD if you are:

Results driven
Self-starter
Strategic
Collaborative
Imaginative
Adaptable

Ready to make an impact?

At BD, marketing is a growth engine. This is an environment for marketers who want influence and accountability. You'll partner closely with sales, R&D and leadership to bring strategies to life, supported by strong data, trusted brands and the freedom to innovate with purpose.

Watch how BD's work makes a real, human impact on a patient's life — exactly the type of powerful narrative BD marketers amplify every day.

Hear from Our Associates

"I had heard good things about BD and the culture within. When I met with the recruiter, I wanted to make sure the conversation was as much about whether BD was a good fit for me as it was about me being a good fit for the company. I truly cannot say enough about how awesome the BD culture is."

Jessica Pryor

Senior Manager, HealthSight Marketing – San Diego, CA, United States
"At BD, I'm empowered to stay curious, seek feedback, and embrace innovation. This culture motivates me to step beyond my comfort zone and deliver meaningful results. What truly sets BD apart is how diverse perspectives are not only welcomed but celebrated—leading to more innovative solutions and a stronger sense of unity. Here, challenging the status quo goes hand-in-hand with mutual respect and support for each other's growth."

Fathul Munir Darosa

Product Manager – Jakarta, Indonesia
"There are so many opportunities here. We are not likely to run out of areas to support and educate our customers and help improve patient care at BD. In addition to my own growth, I've seen a lot of co-workers move through the organization with additional opportunities. There is never a day that I am not challenged here."

Shannon Hillyer

Sr. Dir., Global Customer Solutions
"At BD, our culture of continuous learning and growth mindset empowers us to thrive in our roles. Through ongoing development and cross-functional collaboration, we enhance our skills and product expertise—driving innovation and operational excellence. By embracing adaptability and accountability, we amplify our impact, delivering exceptional value both within the organization and the customers we serve, advancing excellence in healthcare solutions."

Inn Yuan Lai

Product Manager, Specimen Management – Singapore, South East Asia