Job Description Summary

Marketing Specialist CEE: Lead marketing strategy in the region, build partnerships, collaborate with key opinion leaders. Report to Product Manager DS (Diagnostic Solutions) for Central Eastern Europe, give to delivering top solutions.

Job Description

Main responsibilities will include:

• Coordinate marketing and sales activities aligned with the marketing plan and market needs, launching new DS products and solutions for CEE markets.
• Prepare key market and sales data overviews, including the creation and monitoring of a competitor database, and actively use Power BI and Microsoft Excel for regular updates.
• Analyze DS market segments, focusing on market/product news.
• Own the competition excellence knowledge for the team and distributor partners.
• Generate leads through Salesforce.com campaigns, including lead qualification and follow-up.
• Prioritize and coordinate distributor learning conferences and local (CEE) events.
• Independently develop local advertising materials such as flyers, brochures, price lists, and product catalogs in coordination with the product management team, ensuring compliance with corporate identity.
• Monitor promotion expenses.
• Ensure compliance of all events and their documentation, using Interactions Hub in accordance with cooperation with other business units
• Collaborate closely with sales, application/clinical specialists, European MarCom functions, and marketing functions of other business units.
• Develop and implement online marketing campaigns for DS solutions.

About you

• A minimum of 3 years of professional experience in a comparable position.
• Outstanding analytical abilities with a sharp focus on detail and proficiency in Microsoft Excel.
• Industry and product knowledge would be an asset.
• Proficiency in the Microsoft Office: Microsoft Excel, Adobe CS, InDesign
• Familiarity with Salesforce.com
• Excellent organizational skills and experience in crafting graphic materials.
• Proficiency in English.
• Completed commercial training with a specialization in marketing.
• Willingness to travel (approximately 20%) within CEE countries and occasionally to other destinations.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

BD is proud to be certified as a Top Employer 2025 in Poland, reflecting our commitment to creating an exceptional working environment

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Required Skills

Optional Skills

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Primary Work Location

POL Warsaw - ul. Osmanska

Additional Locations

CZE Praha - Na hrebenech, HRV Croatia

Work Shift