Job Description Summary

US Senior Marketing Manager, Plastic & Reconstructive Surgery

We are seeking a dynamic and strategic Senior Marketing Manager to lead U.S. marketing efforts for our Plastic & Reconstructive Surgery portfolio. This role is responsible for developing and executing comprehensive marketing strategies, driving commercial excellence, and supporting cross-functional initiatives to ensure strong market presence and customer engagement.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Summary of position

Plastic & Reconstructive Surgery (PRS) at BD

The Advanced Repair and Reconstruction (AR&R) Platform within the BD Surgery division focuses on soft tissue regeneration, with a full portfolio of best-in-class surgical solutions. AR&R is recognized as the global industry leader in hernia care and the aspirational leader in PRS since the July 2021 acquisition of Tepha, Inc and the proprietary P4HB polymer for soft tissue support and regeneration.

US Senior Marketing Manager, Plastic & Reconstructive Surgery

We are seeking a dynamic and strategic Senior Marketing Manager to lead U.S. marketing efforts for our Plastic & Reconstructive Surgery portfolio. This role is responsible for developing and implementing comprehensive marketing strategies, driving commercial excellence, and supporting cross-functional initiatives to ensure strong market presence and customer engagement.

Key Responsibilities

Strategic Marketing & Planning

• Analyze the market landscape to identify trends, opportunities, and threats.

• Supervise competitive landscape and identify ways to maintain and grow market share. 

• Develop and complete annual strategic assessment (ASR) and marketing plans aligned with business objectives.

Commercial Operations & Enablement

• Handle the Order to Cash process, ensuring seamless coordination with supply chain and finance teams.

• Provide forecast and inventory inputs to ensure accurate demand planning and product availability.

• Collaborate with the PRS Customer Success Navigators, Field Sales Team, Medical Science Liaisons, and other business leaders to support strategic customer initiatives.

• Partner with National Accounts to align on contract strategy, transactional account pricing and to communicate the value of P4HB in the PRS market.

• Support reimbursement strategy development and communication to ensure market access.

Market Awareness & Positioning

• Adapt and communicate the value story to resonate with U.S. collaborators and customers, in partnership with the Associate Director of Global Marketing.

• Lead campaign planning, execution, and supervising across multiple channels to drive awareness and adoption.

• Partner with internal Marketing Communications team and external creative agencies to provide proactive and reactive driven messaging and tools to maintain a differentiated market position.

• Plan and complete presence at national and regional tradeshows, ensuring alignment with brand and business goals.

Customer Engagement & Communication

• Lead customer communication strategies, including digital, print, and in-person touchpoints.

• Drive NPS (Net Promoter Score) initiatives and customer service evaluations to improve happiness.

Training & Enablement

• Design and deliver commercial team training programs, including planning and driving PRS National Sales Meeting content, to ensure consistent messaging and product knowledge.

• Lead internal and external digital app and website content to support field team effectiveness and customer engagement.

• Actively encourage and support a positive culture within the PRS team and the Surgery business segment.

Performance Reporting

• Track and report on key performance indicators (KPIs) on established cadence, to measure marketing effectiveness and ROI; providing actionable insights and recommendations based on performance data.

• Coordinate and be responsible for the U.S. Quarterly Business Review (QBR) process with internal partners.

•  Perform other duties and responsibilities as assigned to support evolving business needs and strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred.

• 7+ years of experience in healthcare or medical device commercial role, preferably in a surgical specialty or plastic & reconstructive surgery.

• Consistent track record in sales, strategic marketing, and/or campaign execution.

• Leadership in cross-functional collaboration.

• Strong analytical, communication, and project management skills.

• Experience with tools such as IQMS, ShowPad, and CRM platforms a plus.

Travel

• Up to 20% domestic travel required for customer visits, tradeshows, and team meetings.

#CLOLI

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

#earlycareer

Required Skills

Optional Skills

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Primary Work Location

USA RI - Warwick

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

127 200,00 $ - 209 800,00 $ USD Annual