Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Role Overview: We are looking for a proactive and creative Marketing Intern to support the PureWick portfolio within our medical device business. This internship offers a unique opportunity to contribute to meaningful projects that support patient care, brand growth, and product innovation. The intern will play a key role in collateral development, campaign planning, and strategic marketing initiatives, including support for a next-generation product launch and the PureWick 10-year anniversary campaign.

Key Responsibilities:

• Product Launch Support: Assist in the planning and execution of marketing activities for the launch of a next-generation product, including collateral creation, messaging alignment, and internal communications.

• Anniversary Campaign Planning: Begin laying the foundation for a PureWick 10-Year Anniversary Campaign, including brainstorming creative concepts, identifying key milestones, and supporting early content development.

• Brand Consistency & Collateral Audit: Conduct an audit of existing PureWick marketing materials to ensure brand consistency. Support updates to brochures and digital assets, including the assignment and integration of QR codes for improved accessibility and tracking.

• Customer Testimonials Integration: Identify opportunities to incorporate customer testimonials across marketing channels. This includes updating existing collateral and enhancing our online presence to reflect real-world impact and user experiences.

• Critical Account Marketing Support: Help drive targeted marketing activities for critical accounts, including support for promotion of HEOR tools

• Campaign & Content Development: Collaborate with the team to develop and execute marketing campaigns across digital and traditional channels. Assist with content creation, performance tracking, and optimization.

• Cross-Functional Collaboration: Work closely with product management, creative services, regulatory, and sales teams to ensure alignment and compliance in all marketing efforts.

Qualifications:

• Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Strong communication, writing, and organizational skills.

• Detail-oriented with a creative mindset and a passion for storytelling.

• Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva, or similar tools is a plus.

• Interest in healthcare, medical devices, or life sciences is preferred.

• Ability to manage multiple projects and work collaboratively in a fast-paced environment.

What You’ll Gain:

• Hands-on experience in healthcare marketing and product launch strategy.

• Exposure to brand development and campaign planning in a regulated industry.

• Opportunities to contribute to high-impact projects that support innovation and patient outcomes.

• Mentorship and professional development within a collaborative and mission-driven team.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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