We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Business Director, BDI Urology & Critical Care (UCC), META is responsible for owning the commercial execution and operational performance of the UCC portfolio across the region. The role drives revenue growth, market development, and customer engagement by delivering regional strategy, strengthening Go-To-Market efficiency, and ensuring principled commercialization aligned with global BDI UCC priorities.
The role is a key member of the META Leadership Team and partners closely with Global UCC leadership to deliver balanced business results.

Duties & Responsibilities

Business & Commercial Leadership

• Define and implement the BDI UCC strategy for the META region, aligned with global platform and corporate priorities.

• Develop and own the three‑year strategic, operational, and financial plan for the UCC business in META.

• Identify and capitalize on market opportunities across arterial, venous, and endovascular segments.

• Build regional portfolio, market access, and clinical strategy based on competitive intelligence and healthcare system dynamics.

Financial & P&L Accountability

• Full P&L ownership, including revenue, gross margin, and OIBT performance.

• Deliver annual operating plan commitments with strong forecasting accuracy and financial rigor.

• Drive pricing governance, portfolio mix optimization, and balanced margin expansion.

Commercial Excellence & Go‑To‑Market

• Define and continuously optimize Go‑To‑Market models across countries, channels, and customer segments.

• Partner with Country General Managers to ensure consistent execution of commercial excellence initiatives.

• Lead new product launches, adoption, and lifecycle management in collaboration with Global UCC teams.

• Build and maintain strong executive‑level relationships with key customers, clinicians, KOLs, and strategic partners.

Cross‑Functional & Matrix Leadership

• Collaborate closely with Global PI, R&D, Manufacturing, Quality, Regulatory, Supply Chain, Finance, and Medical Affairs teams.

• Ensure end‑to‑end compliance with BD quality systems, regulatory requirements, and business conduct standards.

• Drive operational rigor, performance management, and continuous improvement.

People & Organization Leadership

• Build, lead, and develop a high‑performing regional UCC leadership team.

• Foster a culture of accountability, engagement, inclusion, and customer focus.

• Develop robust succession plans and leadership pipelines for critical UCC roles.

Required Qualifications

Education

• Bachelor’s degree required

• Advanced degree (MBA or equivalent) preferred

Experience

• Senior commercial leadership experience in urology, critical care, acute care, or related medical device segments.

• Proven track record of P&L ownership and profitable growth across multi‑country regions.

• Experience operating successfully within matrixed, global organizations.

• Proven capability to lead transformation, portfolio growth, and change in regulated healthcare environments.

Skills & Competencies

• Strong critical thinking and execution rigor

• Commercial and financial savvy

• Executive leadership and talent development capability

• Excellent communication, influencing, and partner influencing skills

• High standards for integrity, compliance, and risk stewardship

Key Relationships

• President META and META Leadership Team

• Global BDI UCC Leadership

• Country General Managers

• Key customers, clinicians, KOLs, and strategic partners

Additional Information

• Role requires regular travel across META markets.

• Operates in a highly supervised healthcare environment.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visithttps://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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