As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Role Summary

The Senior Marketing Manager, Instruments & Informatics is a high-impact, strategic global marketing role for someone who enjoys turning customer insights into growth. You will lead integrated marketing programs that drive demand, adoption, and revenue for instrumentation and informatics solutions, while shaping scalable, multi-channel campaigns that build pipeline, improve conversion, and strengthen market leadership.

In this role, you will work across Product Marketing, Growth Marketing, and Regional Marketing to align positioning, campaigns, and digital experiences across regions. It is an opportunity to make a visible commercial impact by improving pipeline contribution, ROI, and adoption of integrated instrument and informatics solutions.

Key Responsibilities

Go-to-Market & Campaign Leadership

• Develop and execute global go-to-market strategies for instrument and informatics solutions

• Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing

• Translate product positioning into compelling value propositions, messaging, and customer journeys

• Define segmentation, personas, and targeting strategies to drive engagement and pipeline

Growth Marketing & Demand Generation

• Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation

• Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis

• Partner with Sales to improve lead quality, funnel progression, and revenue outcomes

Digital & Integrated Experience

• Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths

• Ensure alignment of instruments, software, and services messaging across all channels

• Support development of integrated solutions positioning to strengthen market differentiation

Product & Portfolio Marketing Partnership

• Partner with Product Marketing to support product launches and lifecycle campaigns

• Translate technical capabilities into customer-centric benefits for scientific and clinical audiences

• Support commercialization of new innovations and growth initiatives

Performance & Insights

• Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)

• Use data, customer insights, and market trends to optimize campaigns and inform strategy

• Manage budgets and prioritize investments to maximize impact

Qualifications

Required

• Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred

• 8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics

• Strong experience in demand generation, digital marketing, and multi-channel campaign execution

• Proven ability to translate customer insights into effective messaging and commercial programs

• Experience supporting product launches and integrated go-to-market strategies

• Data-driven mindset with strong analytical and ROI management skills

• Track record of cross-functional leadership in a global, matrixed environment

• Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools

Preferred

• Experience marketing complex solutions combining instruments, software, and services

• Background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

USA CA - San Diego (BDB)

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$154,100.00 - $246,600.00 USD Annual