Job Description Summary

As Global Marketing Manager, you will lead the development of global marketing strategies for one or more products within the Urology and Critical Care business unit to achieve both short- and long-term revenue growth goals. Candidates must work on-site 4 days a week in our Covington, GA offices.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Primary Responsibilities:

• Lead the development of marketing strategies and tactics for the Urology and Critical Care business assigned franchise(s) including but not limited to pricing strategy, product positioning, promotional programs, sales training, clinical trial support, publication planning, advisory boards, congresses, publications, advertising, digital media, medical education and post market surveillance.
• Work closely with Sales and Market Access teams to develop annual forecasts based on market trends and the implementation of approved marketing strategies.
• Develop and manage KOL relationships as appropriate for each therapeutic area.
• Launch new products and LCM plans by identifying unmet needs, understanding customer requirements, creating innovative solutions, building consensus among internal collaborators, and executing detailed launches.
• Oversee the execution of marketing campaigns globally through coordination with regional marketing leads.
• Coordinate all marketing submissions required for regulatory approvals/clearances.
• Monitor competitive activity.
• Support the Medical Education team to build high quality educational materials that are aligned with local regulations.
• Establish strategic alliances and collaborations with external organizations and key opinion leaders to further BD's reputation and interests.
• Participate in the evaluation of new technologies and make recommendations regarding their potential impact on current and future markets.
• Develop and implement strategies to improve patient access.
• Maintain awareness of emerging industry trends and changes in healthcare policy and advocacy efforts related to the cardiology market.

About You:

• Minimum bachelor's degree required; master’s degree preferred.
• Minimum 5 years of experience in marketing required.
• Strong analytical skills and consistent record of interpreting data and communicating insights to senior leadership.
• Demonstrated skills in successfully leading cross functional teams to deliver against ambitious timelines.
• Experience working in the urology and critical care space strongly preferred.
• Ability to travel domestically and internationally approximately 20%.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA GA - Covington BMD

Additional Locations

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