Job ID R-478842 Date posted March 27, 2024

Be part of something bigger at BD. Here, you’ll help us share our innovative solutions with more clinics, physicians, pharmacies and medical entities which will in turn benefit the health and well-being of people and patients all over the nation. It’s an exciting, challenging and rewarding role, but you’ll be working from a place of strength thanks to our trusted name, and the belief in our products that you’ll quickly develop. Here, you’ll be channeling all your sales skills and experience into one singular goal: advancing the world of health™. At BD, you can make a true difference of one.

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Job Description Summary

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Description

About the role

The role of the EMEA Sales Capabilities Manager is to partner with the GTM team, Business and country Commercial Excellence Leads and their teams to support in delivering the tools, processes and training materials to assess, develop and continuously improve the performance and capabilities of our salesforce. The responsibility of the incumbent is to lead the execution and coordination of the regional strategy of Salesforce Effectiveness, including but not limited to the BD Way of Selling and Marketing and to partner with the EMEA SFDC Adoption and Excellence Manager to ensure the continuous improvement of associate capabilities in using This role reports to the Inside Sales & GTM Optimization Director EMEA

Main responsibilities will include:

  • Partners with BU in execution and coordination of Salesforce Effectiveness & Capabilities strategy, including training, capabilities, and design, on behalf of BD in across EMEA.

  • Partners with the businesses to assess, develop and continuously improve sales associate & sales management capabilities and sales performance.

  • Responsible for managing and continuous improvement of the BD Way of Selling, sales training programmes, systems, tools, reporting, governance and the coordination of internal and external partners and stakeholders, to increase BD sales associate & manager performance.

  • Responsible for managing and continuous improvement of sales training programmes, systems & tools to increase BD sales associate & manager performance.

  • Responsible for change management and developing change management capability within the team & sales management.

  • Accountable for key stakeholder relationships significantly at Director, Manager & Sales rep level.

  • Responsible for the continuous improvement of training for SFDC CRM in partnership with EMEA SFDC Adoption & Excellence Manager.

  • Analyse internal data to understand the capability needs of the regional sales teams across all EMEA Business Units and Countries and to define the trends and,

  • Lead the creation and maintenance of regional sales competency training for the sales force, identifying the evolving needs and best practices and providing regional insights to the BU and Country owners, e.g. BU ComEx Leads.

  • Ensure the necessary content and materials for the EMEA salesforce are provided for use within ShowPad and the EMEA onboarding platform

About you

  • Solid experience in commercial sales, marketing, analysis and insights, Sales Force Effectiveness in complex companies (5/8 years), preferably in the Healthcare / MedTech field.

  • 5+ years of professional work experience within MedTech, Pharma or large B2B company, preferably with experience and certified in a Sales Training with a track record of success.

  • Strategic thinking and business acumen - understanding markets, trends and competition.

  • Experience in planning metrics and KPIs, as well as experience in Finance.

  • Strong ability to collaborate and network, in complex matrix organizations, with the proven ability to manage internal and external stakeholders to positively influence and build strong mutually beneficial and inclusive relationships.

  • Solid understanding of the sales cycle, customer journey, personas and the BD Way of Selling.

  • Strong analytical skills and ability to convert data into management information with focus on changes in business environment and key performance indicators measurement.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

BEL Erembodegem - Dorp 86, ESP Huesca - Fraga, ESP San Agustin del Guadalix

Work Shift


Success Profile

What makes a successful Sales Professional at BD? Check out the top traits we’re looking for and see if you have the right mix.

  • Ambitious
  • Collaborative
  • Goal-oriented
  • Persuasive
  • Results-driven
  • Self-starter

Advancing the world of health™

BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. BD helps customers enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care.

I’m proud to work at BDI Surgery and BD because the work we do every day optimizes surgical outcomes and enhances patients’ lives.

Rian Seger
VP Sales & Commercial Excellence

Every day we focus on bringing innovative solutions to patients living with diabetes. The patient is at the heart of everything we do.

Stacy Burch
VP Marketing and Commercial Excellence

Getting our customers the right information on time so they can focus on their science and diagnostics needs is why I come to work every day.

Jaime Humara
Vice President Global Marketing



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