Job Description Summary

WE ARE THE MAKERS OF POSSIBLE

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.



WHY JOIN US?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Description

ABOUT THE ROLE 

As the Professional Services Marketing Manager you will be responsible for designing and delivering our Professional Services strategies and solutions that meet customer’s expectations and strategic goals. You will frequently visit current and prospective customers to understand the operating processes, workflows and unmet customer needs for safe and efficient medication management processes in the acute care sector. With deep product and process knowledge, you will work in close collaboration with the country-based Solution Management and Sales teams to establish best practice in the pre and post sale implementation of the Business Units professional services. 

MAIN RESPONSIBILITIES WILL INCLUDE:

• Marketing lead for product launch of Professional Services, whilst ensuring full commercialization of our service revenue is realised. Lead the market segmentation, competitor analysis, value proposition definition, go-to-market strategy creation and execution

• Drive awareness, education, and demand. Plan and deliver co-marketing programmes in collaboration with regional commercial organization.

• Lead the development of the annual marketing plan for Professional Services.

• Responsible for the rollout of the strategy and progress monitoring and management, including designing and implementing corrective actions for underperforming KPIs

• Created a sales playbook with detailed buyer persona analysis, targeting strategy and dashboard to track attachment rates of service contracts to new deals.

• Monitoring of Sales Force lead management to ensure optimal improvements are realized.

• Creates tools and processes to assess customer data/information including understanding their value drivers, desired clinical and operational needs, workflows, and IT requirements

• Address possible development needs to relevant Product managers and Platform teams

• Acts as a Solutions and Product SME to support Product Management, GCS, Commercial Organization and Sales Training needs with a focus on selling skills for enabling services.

• Proactively works with Key Opinion Leaders and the Solution Management teams to anticipate customer needs and evolving requirements (trend-scouting, competitor enhancements)

• Supports in the creation of Services Messaging/ Promotional Material/ Customer facing presentations for end-to-end solutions combining MMS portfolios for C-Level engagement

• Providing strategic support for Post-Implementation activities, driving KPI based initiatives to ensure value is delivered for our MMS customers

• Expand Service Sales capabilities and related Sales processes in order to capture the value of the services for a profitable growth

ABOUT YOU

• 7-10 years Healthcare sales and marketing experience, preferably with Healthcare Informatics, Capital sales and service experience

• Strong affinity for processes, data and analysis

• Good knowledge of LEAN methodologies, e.g. Six Sigma green belt (or higher)

• Ability to interact with and present to customers, high priority to customer satisfaction required

• High cultural understanding and teamwork spirit; able to work within a matrix organization, good collaborator and able to work as well independently when needed

• Personal characteristics: customer focused, critical thinking, self-motivated, organizational, and written and oral communications skills

• Fluency in English. A further major European language would be an advantage

• Flexibility to travel up to 30% incl. overnight stays

CLICK ON APPLY IF THIS SOUNDS LIKE YOU!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

TO LEARN MORE ABOUT BD VISIT: HTTPS://BD.COM/CAREERS (https://bd.com/careers)

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

Work Shift