Be part of something bigger at BD. Here, you’ll help us share our innovative solutions with more clinics, physicians, pharmacies and medical entities which will in turn benefit the health and well-being of people and patients all over the nation. It’s an exciting, challenging and rewarding role, but you’ll be working from a place of strength thanks to our trusted name, and the belief in our products that you’ll quickly develop. Here, you’ll be channeling all your sales skills and experience into one singular goal: advancing the world of health™. At BD, you can make a true difference of one.
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Job Type:
Full-Time -
Job Level:
Entry to Senior -
Travel:
Varies -
Salary:
Competitive -
Responsibilities
Job Description Summary
The EMEA Sr. Business Development Manager drives the strategic market development plan for Purewick across key markets, focusing on go-to-market and reimbursement strategies to achieve growth targets. This role involves shaping evidence plans, raising awareness, and engaging with stakeholders to execute the marketing plan. The manager supports launch execution, training, and customer evaluations, while measuring activities to enhance commercial effectiveness.Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become amaker of possiblewith us!
Our vision for Urology and Critical Care at BD
Urology and Critical Care (UCC) is a trusted provider in urinary healthcare, offering solutions for Acute Care Hospitals.
About the role
The EMEA Sr. Business Development Manager is in charge of developing and implementing the strategic market development plan for Purewick in key markets. This includes driving and implementing go-to-market and reimbursement strategies to achieve growth targets. The role involves crafting economic, clinical, and ecological evidence plans, heightening awareness of the innovation, and engaging with key team members such as policy makers, payers, hospitals, and healthcare professionals. Additionally, the manager will assist with country launches, provide training, conduct customer evaluations, and communicate pricing strategies. They will evaluate activities and propose enhancements to boost commercial efficiency. The ideal candidate possesses strong strategic intuition for business, is focused on goals, and adopts a project management approach for effective implementation.
Main responsibilities will include:
- Develop a strategic market development plan to successfully introduce Purewick to markets and accelerate growth.
- Identify and analyze new trends and business opportunities for the urinary incontinence portfolio.
- Develop deep insights through research, analytics, and customer feedback to inform marketing and product development decision-making, plans, activities, and the organization.
- Evaluate and segment business opportunities into a strategic go-to-market approach.
- Collect, analyze, and consolidate market insights to support country plans.
- Proactively contribute to strategic innovation.
- Support markets in analyzing campaign data/metrics across multiple channels.
- Support Medical Affairs in collating qualitative and quantitative evidence on a range of outcomes.
- In coordination with market access teams, support countries in capturing HEOR data to support reimbursement and funding.
- Define pricing strategies in collaboration with marketing teams.
- Analyze and segment all channels (acute hospitals, nursing homes, LTC, rehab centers, etc.) to support the development of segment-specific strategies to drive new business.
- Build a network of KOLs and advocates for the relevant portfolio.
- Develop and provide product training programs for BD collaborators and distributors as needed.
- Define sales approach in various new fields and build the customer value proposition.
- Build awareness, promotional campaigns, support countries’ adaptation, and evaluate performance.
- Work in direct collaboration with Marketing and Sales to develop and implement a strong commercialising strategy for the product portfolio.
- In collaboration with the EMEA Sales and Marketing team - accountable for achievement of unit and revenue budget for Purewick portfolio in the Homecare and Acute platforms.
- Ensure alignment across key collaborators, including the relevant Business Unit associates, Country Business Leaders, and the field sales force.
- Lead directly or indirectly a cross-functional multidisciplinary group of individuals with ambitious goals through multiple countries.
- Engage with customers globally and locally to demonstrate standard processes and improve capabilities.
- Ensure accurate execution and tracking using project management methodologies.
About you
- MBA/Degree or equivalent experience in Marketing/Business/Life Sciences preferably in the healthcare industry.
- English proficiency + additional EU language (French, German, Spanish, etc.).
- Minimum 7-10 years of experience in a similar position.
- Confirmed Project management skills.
- Excellent communication and presentation skills.
- Market access and HEOR knowledge.
- Home-based in EU with 50% travel across EMEA.
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit:https://bd.com/careers
Required Skills
Optional Skills
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Primary Work Location
GBR Winnersh - Eskdale RoadAdditional Locations
DEU Karlsruhe, ESP Barcelona, ESP Valencia - Paterna, FRA GrenobleWork Shift
Success Profile
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- Ambitious
- Collaborative
- Goal-oriented
- Persuasive
- Results-driven
- Self-starter
Advancing the world of health™
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. BD helps customers enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care.