Job Description Summary

Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Job Description

Position Summary

Do you have what it takes to lead our in-country marketing teams? Are you excited to translate and adapt a regional marketing strategy which aims to delight your clients? Do you enjoy working in cross-functional teams?

Our Segment Marketing Leader are expected to work closely with Regional Segment Leads & Country Leader and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy. The success of this role will rely largely on your ability to execute segment-led initiatives and collaborate with internal stakeholders to identify meaningful opportunities that will improve brand presence within the market. You will also be expected to inspire your analysts to meet BD’s Way of Marketing through leading and innovative practices.

Key Responsibilities:

1. In-country Marketing Strategy Development

• Translate regional marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs and packaging complementary products as holistic solutions

2. In-country Marketing Strategy Execution

• Lead and execute intra segment marketing initiatives and programmes
• Manage the BD brand amongst external stakeholders and ensure differentiation against competition

3.Drive the BD Way of Marketing

• Work collaboratively with the SEA Marketing Manager to develop and implement best practices in brand marketing and product development
• Include use of BD Way of Marketing in the development of best practices

4. Provide Analytical, Data-Driven Insights

• Drive regular analytics and insights into the local market and customers
• Conduct competitive research

5. Management of Clinical Resources

• Provide input on allocation / deployment of clinical resources
• Leverage on the BD Way of Marketing to ensure teams are engaging customers in a standardised way 

6. Building Strategic Partnership across Interdependent Teams

• Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
• Lead and manage dependencies with interdependent team functions

Preferred Experience and Qualifications:

The ideal candidate will bring extensive experience and knowledge of the clinical and life sciences markets and a demonstrated ability to lead, grow and develop diverse teams.

• Experience in marketing strategy planning through to execution and leading teams in the Medical Device industry
• 5+ years of experience in healthcare and 3+ years in pharmaceutical marketing
• Bachelor’s Degree in Science, Pharmacy or related science is required, and an MBA is preferred

Expected Skills and Behaviours

• Proven track record in leading marketing strategies across pipelines, strategic partnerships, and teams
• Experience with Medical Segment
• Strong analytical, problem solving and critical thinking skills
• Exemplifies entrepreneurial growth mindset to support teams in the field and nurture fast growing customer bases
• Delivers a clear, compelling, and shared marketing vision focused on delighting our customers
• Cultivates and nurtures an open, transparent, and psychologically safe environment
• Empowers teams through targeted coaching, delegation of responsibilities and actively removing barriers to high performance
• Self-motivated individual who thrives on innovation and is results-oriented
• Excellent command of English (i.e., written and spoken)

Primary Work Location

PHL Manila - Taguig City

Additional Locations

Work Shift