Job ID R-486420 Date posted March 13, 2024

Senior Director, Omnichannel Marketing COE

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Marketing at BD

The purpose of the Marketing department at BD is to drive sustainable profitable growth by defining, executing and continually improving the global marketing and business strategies of BD. We engage in critical thinking to inform high-quality marketing choices that drive our growth.

About the role

The Omnichannel Marketing Senior Director is a critical member of the EMEA Commercial Excellence and Regional Marketing Team. The role will lead an organization of centralized capabilities focused on the execution of omnichannel marketing strategies in partnership with the businesses and countries to improve the value we create, communicate and capture for customers and the organization.

The leader will help the organization deploy an effective omnichannel approach that enables maximizing return on investment and customer experience in every customer touchpoint and increasing customer loyalty, retention, and lifetime value. The role is accountable for developing a strong impactful team of experts with the right capabilities that are focused on enhancing the customer buying journey.

Additionally, it is responsible for implementing simplified and robust processes and agile ways of working, establishing clear governance and supporting more insights and data driven omnichannel marketing.

Main responsibilities will include:

  • Define and implement a new Marketing communications center of excellence organization that supports omnichannel marketing execution across EMEA.

  • Enable a Digital DNA culture across the region - driving awareness and understanding across all relevant functions

  • Supports campaign design and build ((channel preferences and content design), deployment, measuring and learning with cross-functional collaboration. Owns execution of online and offline communication efforts, including executing and managing online content and development, social media, and advertising efforts, and events to achieve business goals and targeted financial and content quality results.

  • Supports the implementation of businesses omnichannel strategies to deliver a modern, leading, digital customer experience

  • Based on a deep understanding of EMEA requirements, create a strategic vision and roadmap for omnichannel transformation and enhanced customer experience across all marketing channels.

  • Responsible for providing thought leadership on emerging digital/technology e.g. AI and that can be leverage to drive profitable growth and simplify business operations.

About you:

We seek an experienced Digital Marketing leader with an excellent track record driving transformation, change management and strategic digital initiatives. You will be a thought leader in digital transformation, as well as demonstrating strong servant leadership and organisational savvy.

We encourage candidates from inside and outside of healthcare, including Pharmaceuticals, FMCG and Tech.

In addition, you will have:

  • Marketing communications leadership experience with focus on omnichannel/digital communications.

  • Strong leadership skills, proven in leading big teams (incl. leading managers) with strategic and operational scope, balancing workload, and maximizing effectiveness and efficiency

  • Omnichannel transformation experience and expertise especially for marketing including digital content and channel optimization, brand consistency, segmentation and localization, analytics, and measurement.

  • Demonstrated skills in organizational design, implementing a new operating model, organizational transformation and change management

  • Outstanding executive presence, including exemplary communication skills.

  • Demonstrated capability in stakeholder mapping, persona development, buyer journey definition, and developing content strategies to align with the sales funnel

  • Ability to travel frequently

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

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CHE Eysins - Business Park Terre-Bonne

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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