Job ID R-483597 Date posted May 19, 2024

Global Marketing Manager - Hybrid

Job Description Summary

As part of the overall growth strategy of BD’s Medication Delivery Solutions (MDS) business unit, this key marketing role focuses on the Catheter Care platform - one of the largest businesses within MDS. The role is accountable for the achievement of strategic marketing objectives including, but not limited to, acting as a marketing lead for key initiatives to increase gross profit and capture value, driving growth of the business through upgrading clinical practice, being a liaison to regional marketing counterparts and meeting/exceeding global business targets for the Catheter Care platform. This role influences the development and drives the execution of global and regional Catheter Care marketing plans. This role provides input into product line-related business decisions and resource planning.  Demonstrates marketing expertise through specific and advanced set of skills and knowledge. Contributes to the definition and refinement of global product planning and strategy.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key Responsibilities:

  • Acts as the marketing core team lead on key cross-functional projects to maximize gross profit, increase penetration, and optimize our competitive and Go To Market approaches and efforts

  • Acts as a global marketing lead for key regions, ensuring achievement of business targets and facilitating market development efforts within regions

  • Responsible for Demand Governance across the platform to ensure consistent supply and capacity planning.  Serves as key liaison with all regions to proactively identify and resolve potential supply issues to deliver outstanding customer service

  • Identifies key growth opportunities globally through close collaboration with regions to update and analyze data regarding market, competitive, and business trends

  • Leads tender contract management in key regions which involves working with country and regional teams to manage customer offers and negotiations and ensure they align with Catheter Care’s strategy

  • Partners with global marketing team to develop educational tools, programs and training to drive solution selling and clinical practice upgrades from manual to pre-filled flush syringes.  Develops budget impact tools and case studies that help to drive clinical practice upgrades

  • Leads the development of a market assessment, business case and go to market strategies to enter the non-acute / home health care segment; a segment anticipated to drive significant incremental revenue growth in the next 5+ years for the Catheter Care Platform

Required knowledge and experience   

  • Minimum of 3 years of business experience in the life science industry

  • Minimum of 3 years in product and/or market management

  • Business experience may include marketing, sales, sales training, business development

  • Minimum: bachelor’s degree, MBA highly preferred

  • Experience in Market Planning, Competitive Analysis, Pricing Strategy, Customer Insights/Analytics, Market Opportunity Assessment and Segmentation, and Go to Market and Commercialization strategies

  • Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans

  • Ability to develop comprehensive business cases with detailed financial analysis

  • Action oriented with demonstrated ability to drive results

  • Exhibits effective interpersonal communication skills, and can work internationally with diverse cultures.  Previous experience working with international teams is a plus

  • Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities

  • Ability to travel nationally and globally; 15-20%

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 


Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

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Franklin Lakes

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Franklin Lakes

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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