Job ID R-486539 Date posted March 10, 2024

Senior Global Marketing Manager – Genomics & Proteomics Specimen Management

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Global Marketing Manager will support global marketing and brand management for genomics and proteomics products within BD’s Specimen Management business. This includes all products from PreAnalytiX (a joint venture between BD and QIAGEN whose mission is to enable and improve molecular diagnostic testing) and the Cell and Biomarker Preservation (CBP) product portfolio. This individual will collaborate closely with Marketing, Sales, R&D, Clinical and Scientific Affairs and other stakeholders from both BD and QIAGEN.

Responsibilities include:

  • Support global marketing planning and execution to achieve business objectives.

  • Develop and execute marketing campaigns and collaterals, including development of value proposition, messaging and content.

  • Lead participation in industry conferences, working with internal and external stakeholders.

  • Manage external stakeholders to develop marketing assets and execute marketing plan, e.g. organize webinars, customer testimonials, and speaker engagements at conferences.

  • Support engagement with external collaborators, key opinion leaders and other business development activities.

  • Provide input on pre- and post-launch evidence generation activities based on understanding of customer needs and marketing objectives. Lead development of marketing campaigns and collaterals, leveraging evidence.

  • Manage website and related lead generation / e-commerce activities.

  • Support and/or lead sales education / enablement.

  • Support and/or lead scientific marketing.

  • Support and/or lead assessment of unmet needs and development of business cases for pipeline projects.

  • Support and/or lead marketing activities driving the Sales, Inventory and Operations Planning process.

  • Adhere to all company policies, procedures and business ethics codes.


  • Degree or experience in life sciences research and molecular diagnostics required.

  • Advanced degrees such as an MBA and/or Ph.D. or Equivalent Experience required.

  • 7+ years relevant marketing experience in life sciences / biotechnology related field. 

  • Understanding of molecular diagnostics space is required; knowledge preanalytical workflows for DNA / RNA / proteomics based testing is highly desired.

  • Results oriented, capable of independently managing and driving projects.

  • Effective skills in areas of interpersonal, oral and written communication, organization, prioritization and planning, goal setting, analytical and problem solving.

  • Experience working with global teams, in a matrix organization. 

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 


Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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