We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary

The Manager, US Region Marketing is responsible for co-developing and executing a US regional strategy to meet financial and budget expectations by collaborating with global downstream and upstream marketing and sales teams. This role has a strong business operations focus and key duties include monitoring and reporting on sales metrics, identifying market growth opportunities, and working with supply chain, quality, and operations to ensure consistent supply and communication. The role also involves providing strategic support for new product launches, managing the lead lifecycle from MQL to SQL, and developing product sales forecasts. Building strong relationships with the sales organization and key customers, including physicians, is essential.

Key Responsibilities

• Accountable for working with global downstream and upstream marketing and sales leadership counterparts to develop and execute a US regional strategy to ensure achievement of financial/budget expectations.

• Closely supervise and develop reporting/KPIs on leading indicators, sales metrics, wins and losses, price and GP and use this information to partner with downstream marketing on marketing strategies and tactics.

• Find opportunities to increase market share through analysis of sales trends and competitor information.

• Work closely with supply chain, finance, quality and operations partners to ensure consistent regional supply and communicate effectively to the sales organization in cases of backorder, portfolio changes or product quality issues and minimize scrapped product. Find opportunities to optimize processes and communications.

• Provide strategic support to new product development teams on upcoming launches.

• Handle the lead lifecycle from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) and converted leads and provide recommendations to downstream marketing on how to improve lead generation.

• Find opportunities for marketing to help accelerate each stage of the sales funnel and optimize product pricing.

• Develop recommendations on product sales forecasts and production inventory forecasts.

• Build and maintain strong relationships with sales organization and key customers including physicians.

Qualifications, Required Knowledge & Experience

• Bachelor’s degree in Business, Marketing or a related field required; M.B.A preferred

• Minimum 5+ years of experience in marketing, product management or portfolio management with a focus on healthcare or medical devices; experience supporting sales and/or supply chain preferred

• Consistent record of leading successful projects, demonstrating strong leadership and influencing skills; experience optimizing commercial processes preferred

• Excellent interpersonal skills and ability to effectively communicate at all levels of the organization 

• Ability to effectively balance multiple challenging priorities in a fast-paced environment

• Confirmed ability to identify, prioritize, advocate for, and implement opportunities that drive growth or enhance business performance

• Strong analytical skills and the ability to use data for decision-making including sophisticated Excel and PowerBI skills to analyze the portfolio

• Ability to travel ~20%of the time

• High integrity and ethics and strong fit with BD values

Physical Demands

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use sight, and use hands to manipulate, handle or feel objects, tools, controls, and office equipment. The employee frequently is required to verbally communicate with other associates. The employee is occasionally required to reach with hands and arms and stoop, kneel or crouch. 

Work Environment

While performing the duties of this job, the employee may be in an open cubicle environment.  Candidate must be able to work in a team-oriented, fast-paced environment. BD is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.