Job Description Summary

The Digital Marketing Executive has a multifaceted role, combining technical expertise and the ability to build and guide content generation, alongside an advanced understanding of marketing and metrics to build a more customer centric digital presence for BD in the UK & Ireland. Their main objective will be to support marketing teams in driving traffic and dwell time within the digital elements of omnichannel campaigns. Sharing insights on customer behaviour whilst keeping relevant digital platforms up to date, regularly refreshed with new content, whilst supporting the review of existing content with appropriate experts in their field.

Alongside their external focus, the Digital Marketing Executive will support internal communications within the business, keeping associates and teams up to date with relevant information through a number of tools and platforms.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Main responsibilities will include:

• Facilitate larger and more complex multi-channel digital campaigns, providing context and guidance to the marketing teams on best practice
• Execute paid acquisition campaigns including search, display and social media advertising
• Guide the ongoing development of customer centric website content to improve SEO and dwell time
• Create and publish social media posts and campaigns
• Ensure brand consistency on all digital platforms
• Routinely monitor and report on the performance of digital campaigns across our channel portfolio and devise strategies to increase traffic or conversion
• Encourage and facilitate marketing automation campaigns, including drip campaigns and triggered events where practicable
• Provide insight to the business on the healthcare digital space through social listening tools
• Work alongside the UK Marketing team and other key stakeholders to plan, review and update the coordinated marketing calendar.
• Support the delivery of internal communications through the intranet site, emails and other communications tools

About you

• Passion and enthusiasm for digital marketing
• Knowledge and experience using content management systems.
• Experience with social media networks including X, Facebook and LinkedIn
• Experience with paid media platforms including Google Ads
• Knowledge of Photoshop
• The ability to work and learn as an efficient, reliable and flexible team member
• Excellent organisational skills, with a sharp attention to detail
• Creative flair to bring fresh ideas to the team
• Excellent written English communications skills
• Ability to work on a diverse range of tasks, working to strict deadlines
• Willingness to accept and act on feedback
• Ability to manage multiple projects with numerous stakeholders
• Proficient using Microsoft Office (Excel, PowerPoint, Word)

Click on apply if this sounds like you!

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Adobe Experience Manager (AEM), Hyper Text Markup Language (HTML)

Optional Skills

.

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

Work Shift

GB-RDG 0900-1700 35 (United Kingdom)