Job ID R-487009 Date posted March 18, 2024

Marketing Manager, Worldwide Innovation

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 


BD, a leading global medical technology company that makes and sells medical devices, instrumented systems and reagents, is dedicated to advancing the world of health. Founded in 1897 and headquartered in Franklin Lakes, New Jersey, BD employs roughly 75,000 people across the world and has been instrumental in combating many of the world's most pressing diseases. The Company serves healthcare institutions, life science researchers, clinical laboratories, industry and the general public. 

This role is within the integrated Catheter Care + Injection Systems marketing organization; the largest revenue producing platform within BD.  The growth strategy includes strengthening our core medication delivery devices as well as enabling expansion across 6 unique franchises – Injection Systems, Anesthesia, Disposal Solutions, Catheter Care, Securement, and Skin Prep.

General Function:
Reporting to the Associate Director of Innovation and Sustainability, the WW Innovation Marketing Manager will focus on early product assessments (front-end opportunity identification) and lead the innovation phase evaluation process for commercial marketing.  This role sets the foundation for a transition of projects from the Innovation Phase into the Global Product Development System (GPDS), with a focus both on organic and inorganic opportunity identification and commercialization. Along with product innovation, the WW Innovation Manager will also have opportunity and exposure to new business model development through the platform’s ESG and sustainability initiatives.


  • Focuses on prioritized projects in the Catheter Care + Injection Systems Platform (from direction from Strategic Marketing & Innovation Teams) to assess specific business opportunities (assessing the competitive landscape, unmet need) and will influence how BD defines the addressable market and full opportunity.

  • Supports the development of the initial product business cases with a focus on specific customer requirements and the building of the target product profile.

  • Participates in the development and execution of marketing and commercial strategies to achieve or exceed the business unit objectives of innovation and growth for the Catheter Care + Injection Systems Platform. This will include, but not be limited to stakeholder assessment, industry landscape assessment, evaluation of customer needs and requirements, identification of market shaping challenges and opportunities, and risk and mitigation planning.

  • Supports the Innovation/Global Product Development System (GPDS) process.  Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Uses fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.  

  • Develops global marketing and related early launch plan elements for the assigned business franchise that defines ‘where to play’ including market size and category, market trends, segmentation, buying process, customer needs, and competitive capabilities.

  • Utilizes and activates principles of BD Way of Marketing and Commercial Excellence to drive structured thinking and comprehensive analysis of BD’s right to play and win.

  • Effectively partners with global marketing teams, regional and segment marketing, R&D, Medical, and other functions needed to understand and action on business insights, market opportunities, and business strategy.

  • Assists with strategic market scans and company profiling to identify, analyze, and size market opportunities through a mix of organic, inorganic, and business partnership opportunities.


  • Minimum of 5 years of business experience in the healthcare, med tech, or life sciences industry

  • Business experience may include marketing, business development, mergers and acquisitions, strategic innovation

  • Minimum: bachelor’s degree, MBA highly preferred

  • Experience in Market Planning, Competitive Analysis, Pricing Strategy, Customer Insights/Analytics, Market Opportunity Assessment and Segmentation, and Go to Market and Commercialization strategies

  • Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans

  • Experience in inorganic innovation identification and commercialization

  • Ability to develop comprehensive business cases with detailed financial analysis

  • Action oriented with demonstrated ability to drive results

  • Exhibits effective interpersonal communication skills, and can clearly articulate value and garner cross-functional buy-in to ideas and approaches

  • Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities

  • Ability to identify and quantify clinical and outcome-focused synergies and solutions across a broad portfolio of products and programs

  • Ability to travel nationally and globally; 15-20%

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 


Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

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Franklin Lakes

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Franklin Lakes

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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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