Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Sr. Global Marketing Manager – Oncology and Cytology

Global Downstream Marketing

The Senior Global Marketing Manager, Oncology and Cytology is responsible for driving market growth and awareness of the Oncology and Cytology portfolios with direct responsibility for BD Onclarity™ (inc. BD Onclarity™ Self-Collection) and BD Sure Path™.  In this role, the Senior. Global Marketing Manager will report to the WW Director Disease States as it relates to overall brand strategy, brand management and communications strategy, with a focus on deep customer insights, impactful value propositions, campaigns and vision to inspire execution that leads to growth.

As this role has responsibility for a BD critical molecular diagnostic platform with high market growth potential, this associate will contribute to strategies for expansion into adjacent markets including ASR Strategy, regional opportunities, business case development and other special projects relating to the IDS strategy. 

Responsibilities:   

• Focus on strategy and product portfolio to deliver transformative category innovations

• Leads and owns global brand strategy, identifying and prioritizing key regions for growth and communicating product value and embedding strong customer centric focus into portfolio\

• Develops, evolves and owns global bloom brand BD Onclarity™, ensuring worldwide compliance to brand attributes and overall identifiable presence in the markets it serves

• Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve.

• Leads Global Downstream marketing efforts in developing portfolio campaigns and tactics for Oncology and Cytology platform and provides support and leadership for regional rollout and execution.  Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, “3Whys” and competitive positioning.

• Creates a strong partnership with product management counterpart to ensure seamless transition of customer research and product management into downstream action

• Reporting against KPIs and ROI of these tactical activities back to the WW Director and other key stakeholders. Making recommendations for improvements proactively

• Develops regular regional WW brand and platform updates; including segmentation, targeting, messaging, research, customer personas, value proposition and evidence to support all

• Supports select strategically relevant WW tradeshow positioning and messaging development

• Works with regional sales and marketing teams to align global platform plans in each region to overall brand and platform strategy.

• Leads go-to-market commercial effectiveness, ensuring regions are supported for maximum impact at launch

• Leads marketing plan and ASR global guidance for the portfolio, creating and setting clear vision, strategies and goals for WW platform success.

• Develops/maintains a clear understanding of current MDx markets, customers and patients the product serves.

• Owns, manages and drives market development activities including developing external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption.

• Supports strategic projects with Global Public Health and Market Access to ensure effective regional execution of global access strategies, ensuring growth in underserved communities

• Supports the Global Product Development System (GPDS) process as a core team member (CTM) within Launch phases.

• Effectively partners and collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development. 

• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. 

Knowledge, Skills and Abilities

• Creative, energetic and dedicated to the science and art of Marketing

• An empathetic, servant leader that inspires and seeks regional buy-in to global strategy, brand goals and marketing activities.

• Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to stakeholder expectations best-in-class marketing

• Willingness and ability to work independently and autonomously

• Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets. 

• Strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results. 

• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. 

• Excellent presentation and communication skills - written and oral - for a wide variety of audiences. 

• Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners. 

• Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments. 

• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. 

• Flexibility to travel globally to regions and customer sites at least 20% of the time 

Qualifications: 

• BA/BS degree required, preferably within area of focus; Four year scientific, marketing or business degree preferred.  MBA optional.

• 7+ years of experience in worldwide strategic marketing, global marketing and product management with a focus on commercialization excellence, product and portfolio management and brand strategy. 

Primary Work Location and Additional Considerations:

• Franklin Lakes, NJ or Sparks, MD are preferred.
• We encourage Candidates near our BD Location of: Franklin Lakes, NJ or Sparks, MD - for this Hybrid role. Additional BD Locations may be considered.

• This is a Hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs.

Global BU role competencies in the BD marketing operating model:

Customer Centric

Customer insights: Advanced

Customer behavioral segmentation: Proficient

Collaborative Communications

Bias towards commercial impact: Advanced

Personal effectiveness: Advanced

Strategic Planning

Product and Portfolio Strategy: Proficient

Brand Strategy: Advanced

Business Strategy: Proficient

Omni-channel customer engagement

Customer identification and targeting: Advanced

Channel strategy: Advanced

Campaign development and execution: Advanced

Value creation and capture

Price setting, execution and monitoring: Advanced

Product and Portfolio execution: Advanced

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Primary Work Location

Additional Locations

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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