Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find progressive solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD is revolutionizing single-cell biology through the invention and application of technologies – such as BD Rhapsody™ and BD™ AbSeq – to enable researchers to delineate the complexity of biology. The US Region Product Manager, Single Cell Multiomics is responsible for driving commercial execution, field adoption, and market penetration of BD’s single-cell multiomics portfolio across the US region. This role leads downstream marketing strategy and execution, translating global and upstream product strategies into impactful regional programs that accelerate customer adoption and revenue growth. This position requires a deep understanding of target customer segments, buying behaviors, and market dynamics, as well as the ability to craft clear value messaging, campaigns, and enablement tools that resonate with US customers. The ideal candidate is a collaborative, strategic, and execution‑oriented marketing leader who excels at partnering with sales, field applications, and commercial leadership to deliver measurable business outcomes.

Success in this role requires experience in downstream and launch marketing, strong life‑science and molecular biology domain knowledge, excellent communication skills, and a passion for enabling customer success through innovative technologies.

Job Responsibilities:

Downstream Marketing & Commercial Execution

• Own and implement the US regional downstream marketing strategy for Single Cell Multiomics, aligned with global franchise and upstream product strategies

• Translate product value propositions into regionally relevant messaging, campaigns, and materials that drive awareness, adoption, and demand

• Lead development of integrated go‑to‑market plans, including launch campaigns, demand generation programs, and lifecycle marketing initiatives

Launch Excellence & Adoption

• Lead US regional launch execution for new products and expansions, ensuring strong cross‑functional alignment and commercial readiness

• Develop and deploy launch toolkits, including sales messaging, customer‑facing collateral, digital content, and training materials

• Partner with sales leadership and field applications teams to drive post‑launch adoption, pipeline conversion, and sustained growth

Field Enablement & Sales Partnership

• Serve as a key marketing partner to the US commercial organization, providing clear positioning, competitive narratives, and objection‑handling tools

• Develop and deliver sales enablement programs, including playbooks, presentations, webinars, regional tradeshows, and internal training

• Act as the voice of marketing in the field, ensuring programs are practical, differentiated, and aligned to customer needs

Customer Engagement & Market Insight

• Develop a solid understanding of US customer segments, workflows, and buying drivers across academic, biotech, and translational research settings

• Engage directly with customers, key opinion leaders, and commercial teams to gather feedback and find opportunities for improved messaging and programs

• Support, implement and participate in conferences, workshops, and customer events to enhance visibility and engagement

Performance Measurement & Optimization

• Monitor and analyze marketing indicators, campaign performance, and adoption metrics to assess impact and guide optimization

• Use data‑driven insights to refine messaging, programs, and channel mix to improve return on investment and commercial effectiveness

Cross‑Functional Collaboration

• Partner closely with product marketing, product management, sales, FAS, and training teams to ensure cohesive execution

• Provide structured regional feedback to upstream and global collaborators to inform future strategy, messaging, and product enhancements

Minimum Qualifications:

Education and Experience:

• MS degree in molecular biology, cell biology, biochemistry, bioinformatics, or related field required; MBA preferred

• Minimum 5+ years of progressive experience in downstream marketing, regional marketing, or commercial roles within life sciences

• Prior experience supporting complex, high‑value scientific products strongly preferred

• Experience with single‑cell, genomics, sequencing, informatics, or related research technologies highly desirable

Core Competencies

• Demonstrated success in downstream and lifecycle marketing, including campaign execution and field enablement

• Proven experience delivering launch excellence and driving commercial adoption in a regional market

• Ability to translate technical concepts into clear, compelling customer‑focused messaging

• Strong analytical and critical thinking skills with the ability to assess performance and drive continuous improvement

• Exceptional communication and presentation abilities across diverse audiences

• Proven ability to influence cross‑functional teams without direct authority

• Highly organized, execution‑focused, and comfortable operating in a fast‑paced environment

• Collaborative, self‑motivated, and customer‑centric approach

At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are crucial in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the creativity and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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