Job Description Summary

The Director of Product Marketing leads the global MMS product marketing strategy, drives portfolio vision and investment priorities, oversees launch excellence and performance measurement, ensures compliance across AdProm/MLR and labeling, and builds a high‑performing team to deliver strong commercial outcomes.

Job Description

The Director, Product Marketing, MMS provides strategic leadership for the product marketing function across a portfolio, owning multi‑product/category strategies, talent and capability building, and commercial outcomes across Regions. This role sets long‑term vision, shapes investments, partners with the MMS Business Unit Leadership Team, and ensures compliant, high‑impact execution.

Responsibilities:

Strategy, Portfolio & Investment:

• Set the long‑term product marketing vision and portfolio strategy aligned to MMS objectives; prioritize bets and allocate budgets.
• Own multi‑product/category positioning architecture and standards; ensure integration with brand and commercial strategies.
• Sponsor business cases and funding for transformational initiatives; steward P&L impact and risk/mitigation plans.

Organization Leadership & Capability:

• Scale best practices for insights, messaging, claims governance (Veeva), and omnichannel execution.

Launch & Market Outcomes:

• Define and govern segmentation, customer personas, insights and benefit ladders; ensure frameworks are adopted consistently across Regions.
• Govern cross‑functional launch excellence; ensure stage‑gate discipline, KPI attainment and post‑launch optimization across Regions.
• Establish enterprise‑level measurement and dashboards; review performance with senior leadership and course‑correct to deliver results.

Compliance, Labeling & External Representation:

• Ensure compliance and brand consistency.
• Act as senior spokesperson for product value propositions with customers, KOLs and partners, in coordination with Medical and Commercial leads.

Stakeholder Influence & Cross‑Functional Partnership:

• Partner with Platforms, R&D, Regulatory, and Regions to align portfolio choices with clinical and commercial imperatives.
• Communicate strategy, trade‑offs and recommendations to executive leadership; influence decisions across geographies.

Qualifications:

• Bachelor’s degree required; MBA or Master’s strongly preferred.
• 10+ years in product marketing/medtech commercialization with proven leadership of multi‑market portfolios and teams.
• Track record of delivering measurable commercial outcomes and building capabilities across global, matrixed organizations.
• Adept at managing compliance risk while enabling speed.
• Advanced financial fluency (P&L ownership, pricing, investment cases) and executive communication skills.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. We require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable and learn and improve every day. You will work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$162,500.00 - $292,400.00 USD Annual